Description: How American Apparel came back from the brink of death Source: CNBC.com – video report Date: Jan 16, 2020 Link: https://www.cnbc.com/video/2020/01/16/american-apparel-has-a-new-online-retail-store-following-bankruptcy.html Questions for discussion: Summarize the history of the firm focusing on the key issues that affected its rise and fall? Do you think the firm can rise again? What would you advise management?
Posts Categorized: Pricing
Stocks: Bull or Bubble?
Description: Welcome to Episode #207 of the Zacks Market Edge Podcast. Every week, host and Zacks stock strategist, Tracey Ryniec, will be joined by guests to discuss the hottest investing topics in stocks, bonds and ETFs and how it impacts your life. This week, Tracey is joined by Kevin Cook, Zacks Senior Equity Strategist, for… Read more »
Google and Walmart Push India’s Billionaires Out of Mobile Payments
Description: If there’s any nation where it seems fortunes could be made by getting in early on digital payments, it’s India. The population of 1.4 billion is still wedded to cash, which accounts for about 70% of transactions by value. But the government is trying to get more people into the formal financial system. Source: Bloomberg.com… Read more »
Facebook is the trigger for a currency revolution that’s long overdue — like it, or not
Description: Money makes the world go around, but not the way it used to. Slow, costly, cumbersome and based on outdated technology and economic thinking, today’s global currency system is a drag on the worldwide economy. An innovative plan to reshape the world of currencies and payments should be welcomed with open arms. Source: FinancialPost.com… Read more »
Why Facebook towers over rivals in the critical metric of revenue per user
Description: Despite all the uproar surrounding Facebook, from the company’s mishandling of user data to its unwillingness to fact-check political ads, advertisers are still flocking to its services because they can’t find any better way to reach consumers. Source: CNBC.com Date: Nov 01, 2019 Link: https://www.cnbc.com/2019/11/01/facebook-towers-over-rivals-in-the-critical-metric-of-revenue-per-user.html Questions for discussion: Summarize the marketing related reasons that explain… Read more »
Market Wrap: Netflix Needs to Cut Prices, Analyst Says
Description: Netflix should lower its price to $6 per month, according to a Needham note. Source: TheStreet.com – video report Date: Oct 03, 2019 Link: https://www.thestreet.com/video/market-wrap-netflix-needs-to-cut-prices-analyst-says-15114580 Questions for discussion: Do you agree with the recommendation to Netflix to cut prices and bring in advertising? What would you advise the firm?
Early WeWork investor Bill Rudin on the company’s business model
Description: Early WeWork investor Bill Rudin on the company’s business model Source: CNBC.com – video report Date: Oct 04, 2019 Link: https://www.cnbc.com/video/2019/10/04/early-wework-investor-bill-rudin-on-the-companys-business-model.html Questions for discussion: What does this discussion say about shared work environments? How does this market affect rents (prices)? Do co-working environments particularly appeal to “marketing – type” businesses such advertising or creative… Read more »
Behind the GM strike: Declining productivity at U.S. operations – Reuters analysis
Description: (Reuters) – General Motors Co’s <GM.N> U.S. workforce productivity has declined since the automaker recovered from a 2009 bankruptcy, even as its profit per employee has risen, a Reuters analysis shows. Source: Yahoo.Finance.com Date: Oct 04, 2019 Link: https://finance.yahoo.com/news/behind-gm-strike-declining-productivity-213655945.html Questions for discussion: How does the productivity issue affect employment, investment, and marketing of GM… Read more »
Inside the intense world of Birkin bag collectors, who pay up to $500,000 for one bag
Description: Would you pay $500,000 … for a bag? In 2019, a diamond-encrusted Birkin handbag made of crocodile, from the French luxury brand Hermes, sold for half a million dollars. The Birkin consistently shatters sales records at auction, selling in the hundreds of thousands of dollars. But experts say the bag cost just $2,000 at… Read more »
Daily Forecast: India Is WhatsApp’s Biggest Country
Description: eMarketer forecasting director Shelleen Shum explains why India has the world’s largest WhatsApp user base. Source: eMarketer.com – video report Date: Sep 26, 2019 Link: https://www.emarketer.com/content/daily-forecast-india-is-whatsapp-s-biggest-country?ecid=NL1001 Questions for discussion: Explain WhatsApp’s success in India? What should marketing managers be concerned about in the future?
Applied Marketing, 2e
Canadian Edition
