Tesla will have zero sales in China by 2030: analyst

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding.

Description: Tesla (TSLA) may not have much of a future in the world’s largest electric vehicle market, if one analyst’s predictions pan out. Morgan Stanley’s (MS) Adam Jonas says that CEO Elon Musk’s high-tech automotive company will likely see sales in China plummet to zero by 2030. Source: Finance.Yahoo.com Date: Oct 02, 2020 Link: https://ca.finance.yahoo.com/news/tesla-will-have-zero-sales-in-china-by-2030-analyst-203938920.html… Read more »

Free Shipping, Drones, and Click and Collect, Oh My!

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Pricing, Supply Chain.

Description: eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu speak about innovations in ecommerce and how technology is creating a frictionless experience for online shoppers. They discuss the jump from fast to free shipping, what drone deliveries could potentially look like, and dive into the many facets of click… Read more »

Mark Cuban Says 3M Fails to Stop Profiteers of Masks

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Pricing, Relationship Marketing, Supply Chain.

Description: Billionaire Mark Cuban has been trying to do his part to help hospital workers get more protective equipment, working with a non-profit group and delving into the market himself to find gold-standard N95 respirator masks he could buy for medical personnel. Source: Bloomberg.com Date: Mar 28, 2020 Link: https://www.bloomberg.com/news/articles/2020-03-28/mark-cuban-aiding-mask-effort-says-3m-fails-to-stop-profiteers Questions for discussion: What is… Read more »

People are luring Instacart shoppers with big tips — and then changing them to zero

Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Pricing, Relationship Marketing, Retail Marketing, Services Marketing.

Description: New York (CNN Business)In late March, Instacart worker Annaliisa Arambula accepted a grocery order that came with a big tip: $55. The store was just down the street, everything the customer wanted was available, and the order seemed to go off without a hitch. Source: CNN.com Date: Apr 09, 2020 Link: https://www.cnn.com/2020/04/09/tech/instacart-shoppers-tip-baiting/index.html Questions for… Read more »

‘We will not raise a single price,’ Loblaw CEO vows amid coronavirus pandemic

Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing.

Description: While “it won’t be business as usual,” Loblaw chief executive Galen Weston urged Canadians not to worry about food shortages, price hikes or store closures amid the coronavirus outbreak. Source: YahooFinance.com Date: Mar 16, 2020 Link: https://ca.finance.yahoo.com/news/we-will-not-raise-a-single-price-loblaw-ceo-vows-amid-coronavirus-pandemic-120932146.html Questions for discussion: How is the firm’s response a good example of socially responsible and ethical behavior?… Read more »

How the ‘boring’ Toyota Camry became the bestselling passenger car in America

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Metrics/Analytics, Pricing, Product Brands and Branding.

Description: The Toyota Camry has a reputation, even within Toyota itself, for being a humdrum car. But gosh does it ever sell. The Camry was the top-selling passenger car in the United States in 2019, and is one of the bestselling vehicles of all time. Source: CNBC.com video report Date: March 8, 2019 Link: https://www.cnbc.com/2020/03/06/how-the-boring-toyota-camry-became-hugely-popular.html Questions for… Read more »

Prices for Amazon Sponsored Product Ads Continue to Climb

Posted by & filed under Marketing Research, Metrics/Analytics, Pricing, Services Marketing.

Description: Marketers that advertise on Amazon are continuing to pour more money into paid media on the ecommerce marketplace, according to Q4 2019 reporting from technology providers and performance advertising agencies. Source: eMarketer.com Date: Feb 20, 2020 Link: https://www.emarketer.com/content/prices-for-amazon-sponsored-product-ads-continue-to-climb Questions for discussion: What does the report say about ad prices? Why is this happening and… Read more »

Amazon Maintains Convincing Lead in US Smart Speaker Market

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Description: Amazon, which already holds a dominant position in the US smart speaker market, will continue to maintain this leadership through 2021, with approximately 70% of total US smart speaker users expected to use an Amazon Echo device, according to our latest estimates. Source: eMarketer.com Date: Feb 10, 2020 Link: https://www.emarketer.com/content/amazon-maintains-convincing-lead-in-us-smart-speaker-market?ecid=NL1001 Questions for discussion: Why… Read more »

‘Dean of valuation’ says Tesla would need VW-like sales and Apple-like margins to justify stock

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Metrics/Analytics, Pricing, Product Brands and Branding.

Description: Tesla has a long way to go before it justifies its current stock price, New York University finance professor Aswath Damodaran told CNBC on Thursday. Source: CNBC.com – video report Date: Feb 13, 2020 Link: https://www.cnbc.com/2020/02/13/damodaran-tesla-needs-vw-like-sales-apple-like-margins-to-justify-stock.html Questions for discussion: Explain what Aswath Damodaran means when he says Tesla would need VW-like sales and Apple-like margins to… Read more »

Affordable legal cannabis should be priority as illegal pot prices drop, experts say

Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Pricing, Retail Marketing.

Description: Gap between what Canadians pay for legal and illicit cannabis is widening: Statistics Canada Source: CBC.ca Date: Jan 24, 2020 Link: https://www.cbc.ca/news/business/cannabis-price-gap-illegal-legal-1.5438899 Questions for discussion: Explain the gap between legal and illegal prices? Why is it critical to reduce the gap for the industry to succeed? What marketing advice would you present to the… Read more »