Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Pricing, Services Marketing.

Description: Coronavirus has brought on a wave of new wearable technology. This helmet can help protect you from contaminated air.

Source: – video report

Date: Oct 22, 2020


Questions for discussion:

  • Where could this product find successful application?
  • Would you suggest the firm market it to consumers or firms that would make it available for shorter-term use?
  • How would you price usage, for say a six hour flight to Europe?