Description: KEARNY, New Jersey — Inside of a warehouse in this factory town neighboring Newark, thousands of strawberries grow in rows beneath bright lights. Source: CNBC.com – video report Date: Mar 15, 2022 Link: https://www.cnbc.com/2022/03/15/bowerys-vertical-farming-strawberries-go-on-sale-in-new-york-.html Questions for discussion: What are the competitive advantages and disadvantages for this type of agriculture? What sort of customers would… Read more »
Posts Categorized: Pricing
Lululemon launches into footwear as it seeks to take on industry giants like Nike, Adidas
Description: Lululemon is venturing into footwear, marking a new product category for the maker of leggings and sports bras and deepening its rivalry with giants like Nike and Adidas. Source: CNBC.com – video report Date: Mar 08, 2022 Link: https://www.cnbc.com/2022/03/08/lululemon-footwear-marks-new-product-to-take-on-nike-adidas.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What are the challenges and advantages Lululemon has by entering this market? How would you… Read more »
How To Price a New Product in a Competitive Market
Description: If you understand buying a new pair of running shoes, you can figure out how to price your product Source: INC.com Date: Mar 10, 2022 Link: https://www.inc.com/joe-procopio/how-to-price-a-new-product-in-a-competitive-market.html Questions for discussion: What is the primary factor to consider marketers develop price for a disruptive new product, according to the article? Do you agree with this… Read more »
Tesla bull says approval of Berlin Gigafactory removes major overhang on the stock
Description: A “major overhang” on Tesla’s stock has been removed after German authorities said the carmaker could start production at a new factory in Berlin, according to Wedbush analyst Dan Ives. Source: CNBC.com – video report Date: Mar 07, 2022 Link: https://www.cnbc.com/2022/03/07/tesla-berlin-gigafactory-approval-removes-major-overhang-on-the-stock.html Questions for discussion: What is so significant about this announcement for the company production plans and the… Read more »
Walmart’s earnings may signal if shoppers are spending or getting spooked by inflation
Description: When Walmart reports quarterly earnings Thursday, investors will scour sales numbers and executives’ comments for clues about whether rising prices are making shoppers skittish. Source: CNBC.com – video report Date: Feb 16, 2022 Link: https://www.cnbc.com/2022/02/16/walmarts-earnings-may-signal-if-shoppers-getting-spooked-by-inflation.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does the report say about inflation and Walmart as a metric? How do you think retailers like… Read more »
Is This What Winning Looks Like?
Description: Modern Monetary Theory, the buzziest economic idea in decades, got a pandemic tryout of sorts. Now inflation is testing its limits. Source: NYTimes.com Date: Feb 07, 2022 Link: https://www.nytimes.com/2022/02/06/business/economy/modern-monetary-theory-stephanie-kelton.html Questions for discussion: What is MMT as you understand it? How would you answer the questions posed in the article, “Did Congress ‘experiment’ with MMT,… Read more »
Precision Pricing When Inflation Is Rising
Description: Precision pricing is the key to pricing in today’s inflationary environment and in the mixed-inflation markets we can expect in years to come. It’s highly targeted and enables managers to base prices on each product’s true, current costs and each customer’s true, current profitability. Source: HBR.org Date: Feb 04, 2022 Link: https://hbr.org/2022/02/precision-pricing-when-inflation-is-rising Questions for… Read more »
Omicron came for Lululemon. Which retailer is next?
Description: Omicron has claimed its first retail victim. On Monday, Lululemon Athletica Inc. said that fourth-quarter sales and earnings would be toward the low end of its expectations — quite a surprise considering the company has been one of the industry’s stronger performers, and the holiday shopping season was expected to hold up despite the new variant. The shares fell as… Read more »
Canadian retail sales dropped 2.1% in December amid Omicron
Description: Canadian retail sales pared back most of their recent gains last month, as the country suffered through new lockdown restrictions during the key holiday season. Source: BNNBloomberg.ca – video report Date: Jan 21, 2022 Link: https://www.bnnbloomberg.ca/canadian-retail-sales-dropped-2-1-in-december-amid-omicron-1.1711115 Questions for discussion: What explains the drop in retail sales? Given the analysis, what should retailers expect in… Read more »
Mobile ad spend lept 23% in 2021, on track to hit $350B this year
Description: Mobile ad spending saw 23% year-over-year growth in 2021, reaching $295 billion, according to App Annie’s State of Mobile 2022 report out this week. Source: MarketingDive.com Date: Jan 13, 2022 Link: https://www.marketingdive.com/news/mobile-ad-spend-lept-23-in-2021-on-track-to-hit-350b-this-year/617099/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-01-14%20Marketing%20Dive%20Newsletter%20%5Bissue:39149%5D&utm_term=Marketing%20Dive Questions for discussion: What do the statistics say about changing consumer behaviors? What does this mean for advertising? Do you agree with this analysis?… Read more »
Applied Marketing, 2e
Canadian Edition
