Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Pricing, Services Marketing.

Description: Yahoo Finance’s Dan Roberts joined Yahoo FInance Live to break down why Disney may be testing the limits of ‘franchise fatigue’ in the coming years as the entertainment company puts numerous new series on-tap.

Source: – video report

Date: Dec 28, 2020


Questions for discussion:

  • What does the report say is happening in the streaming industry?
  • How should marketers respond, if this analysis is correct?