Posted by & filed under Marketing Research, Marketing Strategy, Pricing.

Description: Apartment sales in Manhattan plunged by 46% in the third quarter, as homebuyers continued to flow to the suburbs and Florida, according to new real estate reports.

Source: CNBC.com

Date: Oct 01, 2020

Link: https://www.cnbc.com/2020/10/02/manhattan-apartment-sales-tumble-46percent-leaving-10000-unsold-apartments.html

Questions for discussion:

  • Why are sales weak?
  • From a marketing perspective, what can be done to improve sales?