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Description: Mountain Equipment Co-op’s board unanimously approved a deal for L.A.-based Kingswood Capital to acquire MEC’s assets, including the majority of its stores. BNN Bloomberg’s Anita Sharma has more.

Source: – video report

Date: Sep 18, 2020


Questions for discussion:

  • Based on the interview, why do you think MEC failed?
  • Should their brand be repositioned, in your opinion?
  • Did the membership concept fail to support loyalty?
  • What would you advise the new owners to do now?