Description: Mountain Equipment Co-op’s board unanimously approved a deal for L.A.-based Kingswood Capital to acquire MEC’s assets, including the majority of its stores. BNN Bloomberg’s Anita Sharma has more.
Source: BNNBloomberg.com – video report
Date: Sep 18, 2020
Questions for discussion:
- Based on the interview, why do you think MEC failed?
- Should their brand be repositioned, in your opinion?
- Did the membership concept fail to support loyalty?
- What would you advise the new owners to do now?