Description: Elon Musk’s acquisition of Twitter has not exactly taken off like a rocket. After trying desperately to get out of the $44 billion purchase, he faced a court battle for reneging. So he went through with it, while complaining that he was “obviously overpaying.” Mass layoffs and mass resignations have left Twitter a shadow… Read more »
Posts Categorized: Marketing Strategy
Here’s why Home Depot and Lowe’s are booming in a housing market bust
Description: As the U.S. housing market falls hard from its pandemic-driven highs, home improvement retailers like Home Depot and Lowe’s don’t seem to be feeling the same pain. In fact, they’re faring better than expected. Source: CNBC.com Date: Nov 18, 2022 Link: https://www.cnbc.com/2022/11/16/home-depot-lowes-booming-housing-market-bust.html Questions for discussion: What is driving sales at these retailers? How important is pricing, given consumer… Read more »
The Age of Social Media Is Ending
Description: It never should have begun. Source: TheAtlantic.com Date: Nov 10, 2022 Link: https://www.theatlantic.com/technology/archive/2022/11/twitter-facebook-social-media-decline/672074/ Questions for discussion: Summarize the analysis and commentary presented in the article. Do you agree? What does this mean for marketers?
Twitter and Free Speech: What Is Musk’s Plan?
Description: As Twitter’s new owner, Elon Musk must reconcile his dream of a free-speech paradise with the reality of a business based on ad revenue. With so much money on the line, the billionaire is changing his approach, says Wharton’s Pinar Yildirim. Source: https://knowledge.wharton.upenn.edu Date: Nov 15, 2022 Link: https://knowledge.wharton.upenn.edu/article/twitter-and-free-speech-what-is-musks-plan/?utm_campaign=KatW2022&utm_medium=email&utm_source=kw_campaign_monitor&utm_term=11-16-2022&utm_content=Twitter_and_Free_Speech:_What_Is_Musk’s_Plan Questions for discussion: Summarize the… Read more »
Marketplace investigates shrinkflation and reveals the sneaky ways companies cut costs, but not prices
Description: Tracking how companies engage in shrinkflation and set prices is difficult here in Canada, experts say Source: CBC.ca Date: Nov 18, 2022 Link: https://www.cbc.ca/news/business/marketplace-shrinkflation-1.6654780 Questions for discussion: What are the ways companies deal with inflation, according to the report? Do you consider these decisions to be unethical? Should the company be transparent about changes… Read more »
Walmart and Target’s quarterly results lay bare the retailers’ stark differences
Description: Walmart’s stock surged this week. Target’s shares plunged. The rival big-box players are both known for selling an array of products including food, clothing, home goods and kitchen appliances. Both their CEOs − Walmart’s Doug McMillon and Target’s Brian Cornell − stepped into their roles in 2014. Source: CNBC.com Date: Nov 17, 2022 Link: https://www.cnbc.com/2022/11/17/walmart-and-targets-quarterly-results-lay-bare-retailers-differences.html… Read more »
Retailers have a new holiday headache — people are spending their money on travel
Description: Retailers have a new threat this holiday season: wanderlust. Americans are returning to the skies, filling hotels, swarming theme parks — and they’re showing a willingness to spend more of their money on trips. Source: CNBC.com Date: Nov 03, 2022 Link: https://www.cnbc.com/2022/11/04/travel-has-edge-over-shopping-holiday-season-amid-inflation.html Questions for discussion: How is travel affecting retail shopping, according to the article?… Read more »
Reduced consumer spending has Lightspeed Commerce ‘cautious’ ahead of holiday season
Description: Lightspeed Commerce Inc.’s chief financial officer says reduced consumer spending has the software company being “cautious” ahead of the typically busy holiday season. Source: Yahoo.Finance.ca Date: Nov 03, 2022 Link: https://ca.finance.yahoo.com/news/reduced-consumer-spending-lightspeed-commerce-163818200.html Questions for discussion: What are the factors influencing Lightspeed Commerce and its customers? How is the company dealing with these influences? How are… Read more »
Why You Should Try the Troy Aikman Approach to Launching a Product (and a Successful Business)
Description: While sales skills can be critical for entrepreneurial success, the success of EIGHT shows ‘selling’ can be a lot easier than you might think Source: INC.com Date: Oct 27, 2022 Link: https://www.inc.com/jeff-haden/why-you-should-try-troy-aikman-approach-to-launching-a-product-a-successful-business.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Oct%2027,%202022&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGHvVd8sCxIXpRHzNqwJzQRAnOl3X0X8ZJCaao5i61L32-ur4Sx8thccHwDkyBmw3oV48_2b5a8i2ul10g7joXTeJmdvvAwdxfdD03HHg Questions for discussion: What does Troy Aikman have to say about selling beer? Do you think the brand would have been as… Read more »
On Car-Free Streets, Many New York Restaurants Thrived
Description: By promoting outdoor dining, the city’s Open Streets program has helped some eating and drinking establishments survive the pandemic, a new report finds. Source: NYTim.com Date: Oct 26, 2022 Link: https://www.nytimes.com/2022/10/25/nyregion/ny-open-streets-restaurants.html Questions for discussion: Why was this concept successful, in your opinion? How does it change consumer thinking about the restaurant experience? Should other… Read more »
Applied Marketing, 2e
Canadian Edition
