Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing, Retail Marketing.

Description: Lightspeed Commerce Inc.’s chief financial officer says reduced consumer spending has the software company being “cautious” ahead of the typically busy holiday season.


Date: Nov 03, 2022


Questions for discussion:

  • What are the factors influencing Lightspeed Commerce and its customers?
  • How is the company dealing with these influences?
  • How are its customers dealing with these influences?
  • What would you recommend to these companies?