Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: As the U.S. housing market falls hard from its pandemic-driven highs, home improvement retailers like Home Depot and Lowe’s don’t seem to be feeling the same pain. In fact, they’re faring better than expected.


Date: Nov 18, 2022


Questions for discussion:

  • What is driving sales at these retailers?
  • How important is pricing, given consumer thinking when remodelling?
  • What should marketers do to drive sales and profits further?
  • How important is store branding in this market, in your opinion?