Description: As the U.S. housing market falls hard from its pandemic-driven highs, home improvement retailers like Home Depot and Lowe’s don’t seem to be feeling the same pain. In fact, they’re faring better than expected.
Date: Nov 18, 2022
Questions for discussion:
- What is driving sales at these retailers?
- How important is pricing, given consumer thinking when remodelling?
- What should marketers do to drive sales and profits further?
- How important is store branding in this market, in your opinion?