Description: As Twitter’s new owner, Elon Musk must reconcile his dream of a free-speech paradise with the reality of a business based on ad revenue. With so much money on the line, the billionaire is changing his approach, says Wharton’s Pinar Yildirim.
Date: Nov 15, 2022
Questions for discussion:
- Summarize the key points presented.
- Do you agree with the analysis?
- What direction do you expect Twitter to take as it tries to rebuild and rebrand?
- Is this business model viable?