Twitter and Free Speech: What Is Musk’s Plan?

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: As Twitter’s new owner, Elon Musk must reconcile his dream of a free-speech paradise with the reality of a business based on ad revenue. With so much money on the line, the billionaire is changing his approach, says Wharton’s Pinar Yildirim.

Source: https://knowledge.wharton.upenn.edu

Date: Nov 15, 2022

Link: https://knowledge.wharton.upenn.edu/article/twitter-and-free-speech-what-is-musks-plan/?utm_campaign=KatW2022&utm_medium=email&utm_source=kw_campaign_monitor&utm_term=11-16-2022&utm_content=Twitter_and_Free_Speech:_What_Is_Musk’s_Plan

Questions for discussion:

  • Summarize the key points presented.
  • Do you agree with the analysis?
  • What direction do you expect Twitter to take as it tries to rebuild and rebrand?
  • Is this business model viable?
    ​