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Description: As Twitter’s new owner, Elon Musk must reconcile his dream of a free-speech paradise with the reality of a business based on ad revenue. With so much money on the line, the billionaire is changing his approach, says Wharton’s Pinar Yildirim.


Date: Nov 15, 2022


Questions for discussion:

  • Summarize the key points presented.
  • Do you agree with the analysis?
  • What direction do you expect Twitter to take as it tries to rebuild and rebrand?
  • Is this business model viable?