Posts Categorized: Marketing Strategy

Zellers stores set to open inside 25 The Bay locations across Canada

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing.

Description: More than two dozen The Bay locations across Canada will soon be home to Zellers stores, as the retailer has announced more details of its plan to resurrect the defunct discount brand both online and in physical stores. Source: CBC.ca Date: Jan 18, 2023 Link: https://www.cbc.ca/news/business/zellers-the-bay-1.6717622 Questions for discussion: Why do you think the… Read more »

3 Lessons From Elon Musk’s Sabotage Of Tesla

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding.

Description: Know your customers’ needs, track your rivals, and choose a clear strategy. Source: INC.com Date: Jan 19, 2023 Link: https://www.inc.com/peter-cohan/3-lessons-from-elon-musks-sabotage-of-tesla.html Questions for discussion: What are the key criticisms and strategic advice that is presented to the company? Do you agree with this line of thinking? What would you advise?

Annual Silicon Valley Bank Report Paints Sober Picture For Wine

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Relationship Marketing.

Description: A trend called Neo-Prohibitionism combined with less wine consumption by younger generations has left baby boomers as the wine industry’s sole BFFs. Those are three main takeaways from a sobering analysis of U.S. wine consumption by the wine division of Silicon Valley Bank (SVB). Source: Mediapost.com Date: Jan 19, 2023 Link: https://www.mediapost.com/publications/article/381730/annual-silicon-valley-bank-report-paints-sober-pic.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129003&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for… Read more »

Tesla price cuts a ‘strategic poker move by Musk,’ analyst says

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing.

Description: Wedbush Managing Director & Senior Equity Analyst Dan Ives joins Yahoo Finance Live to discuss Tesla price cuts in China, whether Tesla stock is a buying opportunity after a major sell-off, Elon Musk moving more and more operations from California to Texas, and the outlook for EVs and the Tesla Cybertruck. Source: Yahoo.Finance.com –… Read more »

Third Party Cookies Are Over. These New Strategies Help Brands Win Over Customers

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing, Retail Marketing.

Description: Marketing your business successfully in 2023 requires diversification of your targeting tactics. Source: INC.com Date: Jan 10, 2023 Link: https://www.inc.com/rebecca-deczynski/third-party-cookies-over-new-strategies-help-brands-win-customers.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Jan%2010,%202023&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGJP8pCx8nDFeOa37e-INjVHIGPGQdS3UdwC_JNz7NF8DXiO0QF1oL9KVrbaXxl4BwNORROghKmlidhSBC-CM3_OXpSB31_16tSTCogMFI Questions for discussion: Summarize the suggested strategies presented in this report. Do you agree with these arguments? What else would you advise?

2022 Executive of the Year: Marc Pritchard

Posted by & filed under Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: There were more than a handful of worthy candidates considered by MediaPost editors for this year’s Executive of the Year honors. Source: MediaPost.com Date: Jan 08, 2023 Link: https://www.mediapost.com/publications/article/380606/2022-executive-of-the-year-marc-pritchard.html?utm_source=newsletter&utm_medium=email&utm_content=comment&utm_campaign=128856 Questions for discussion: What are some marketing insights posed by Marc Pritchard? Do you agree that there is “no average consumer”? Can marketers always follow… Read more »

Bed Bath & Beyond shares plummet after company warns of potential bankruptcy

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: Bed Bath & Beyond warned Thursday it’s running out of cash and is considering bankruptcy. Source: CNBC.com – video report Date: Jan 05, 2023 Link: https://www.cnbc.com/2023/01/05/bed-bath-beyond-shares-plummet-as-company-warns-of-deeper-financial-troubles.html?qsearchterm=bed%20 Questions for discussion: What is the current situation facing management? Is there a marketing solution to restarting this brand? What would you advise the company do in the short… Read more »

Mercedes-Benz reimagines iconic nodding dog ornament as virtual character

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Mercedes-Benz at CES unveiled a partnership with Superplastic, a Web3-adjacent entertainment brand that creates virtual characters for social media and associated collectibles like toys and apparel, per details shared with Marketing Dive. Source: MarketingDive.com – video report Date: Jan 06, 2023 Link: https://www.marketingdive.com/news/mercedes-benz-CES-Web3-marketing-Superplastic/639832/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-01-06%20Marketing%20Dive%20Newsletter%20%5Bissue:47117%5D&utm_term=Marketing%20Dive Questions for discussion: What is the conceptual thinking behind this campaign?… Read more »

Don’t Overlook Your Most Lucrative Consumer Segment

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy.

Description: Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest wealth, drive the most actual spending, and aren’t as hidebound as marketers think. Source: MediaPost.com Date: Jan 03, 2023 Link: https://www.mediapost.com/publications/article/381160/dont-overlook-your-most-lucrative-consumer-segmen.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=128830&hashid=sEI_WGOFRPC9S2yOZBKY8g Questions for discussion: Summarize the… Read more »

Shopify’s (SHOP) Commerce Components to Attract Merchants

Posted by & filed under Global Marketing, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: Shopify SHOP recently announced the launch of its new solution — Commerce Components — which is a composable stack for enterprise retail. The solution will allow retailers to integrate the components of Shopify with their systems. Source: Yahoo.Finance.com Date: Jan 04, 2023 Link: https://ca.finance.yahoo.com/news/shopifys-shop-commerce-components-attract-150303128.html Questions for discussion: What are the marketing related developments recently announced… Read more »