Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing, Retail Marketing.

Description: Retailers have a new threat this holiday season: wanderlust.
Americans are returning to the skies, filling hotels, swarming theme parks — and they’re showing a willingness to spend more of their money on trips.


Date: Nov 03, 2022


Questions for discussion:

  • How is travel affecting retail shopping, according to the article?
  • How would you suggest retailers respond?