Description: Burger King on Friday said it plans to spend $400 million over the next two years on advertising and renovating its restaurants as part of a broader strategy to revive lagging U.S. sales. Source: CNBC.com Date: Sep 09, 2022 Link: https://www.cnbc.com/2022/09/09/burger-king-400-million-plan-to-revive-us-sales-with-remodels-advertising.html Questions for discussion: Summarize the highlights for the future. What do you think… Read more »
Posts Categorized: Marketing Strategy
Here’s why tall cans dominate the craft beer market
Description: The tall can — a.k.a. tallboy or pounder — projects both trendiness and blue-collar appeal, experts say Source: CBC.ca Date: Sep 04, 2022 Link: https://www.cbc.ca/radio/costofliving/craft-beer-tall-cans-1.6570989 Questions for discussion: What does the article say about marketing, consumer behavior and the size of beer cans? What do you think about these views? What should marketers do… Read more »
Amazon’s IMDb TV changes its name to Freevee
Description: Bye-bye, IMDb TV. The Amazon-backed free ad-supported streaming service will now be called, drum roll please, Freevee. Yes, Freevee. Source: Yahoo.Finance.com Date: Apr 13, 2022 Link: https://ca.finance.yahoo.com/news/amazons-imdb-tv-changes-name-152117904.html Questions for discussion: What do you think about Amazon’s branding effort so far? Do you think the familiarity with Prime is on par with IMDb TV? Do… Read more »
Frito-Lay chips head back to Loblaw, after long and public feud between food giants
Description: The two-month saga might have permanently changed the snack landscape at Canada’s grocery giant Source: FinancialPost.com Date: Apr 11, 2022 Link: https://financialpost.com/news/economy/frito-lay-shipments-head-back-to-loblaw-after-long-and-public-feud-between-food-giants Questions for discussion: Do you believe management of Loblaws handled this issue properly? Do you think this was an opportunity missed for smaller suppliers to build a relationship with Loblaws as well… Read more »
Companies are relying on brand equity to overcome economic headwinds
Description: The trend: Companies are increasingly looking to leverage the strength of their brand names to mitigate the effects of inflation and negotiate favorable relationships with retailers. Source: eMarketer.com Date: Apr 08, 2022 Link: https://www.emarketer.com/content/companies-leveraging-strength-of-their-brand-names-overcome-inflation-other-headwinds Questions for discussion: What does the report say about the use of brand equity in today’s environment? What are the warnings… Read more »
Baseball Is Dying. The Government Should Take It Over.
Description: Opening day of the Major League Baseball season, which falls on Thursday after being delayed for a week by a labor dispute, is as good an occasion as any for fans of the game to come to terms with certain hard facts. I am talking, of course, about the inevitable future in which professional… Read more »
Loblaws bringing Frito-Lay chips back to shelves, ending months-long pricing dispute
Description: Canadian grocery chain cut off in February after it refused to raise costs Source: Loblaws will start restocking Frito-Lay products on Monday, ending a months-long absence due to a pricing dispute between the companies, CBC News has confirmed. Date: Apr 09, 2022 Link: https://www.cbc.ca/news/business/loblaws-fritolay-1.6414736 Questions for discussion: What do you believe were the driving factors that helped… Read more »
Jenny Blake On How To Love Your Work – This Week’s Six Pixels of Separation Podcast
Description: Time is not money. Time is life force. This is the core of Jenny Blake‘s powerful new book, Free Time – Lose The Busywork, Love Your Business. Jenny is an author and podcaster (and friend) who loves helping people navigate change and free time to do more of their best work. Jenny is the author of… Read more »
The Huge Endeavor to Produce a Tiny Microchip
Description: As the global chip shortage continues, we take an inside look at how semiconductors are fabricated. Source: NYTimes.com Date: Apr 08, 2022 Link: https://www.nytimes.com/2022/04/08/technology/intel-chip-shortage.html? Questions for discussion: What are the direct economic benefits due to investments in these plants? What are the factors of production needed in order to set up these plants? Given… Read more »
The Battle for Your Toilet Paper Is On
Description: Pandemic shortages gave eco-friendly toilet paper brands a boost. One reason it may last: They’re figuring out softness. (Source: Bloomberg) Source: Bloomberg.com – video report Date: Mar 29, 2022 Link: https://www.bloomberg.com/news/videos/2022-03-29/the-battle-for-your-toilet-paper-is-on-video Questions for discussion: How does the report characterize the competitors in this industry? What are the advantages and disadvantages related to eco-friendly toilet… Read more »
Applied Marketing, 2e
Canadian Edition
