Description: Apple isn’t just coming for Facebook’s money, it’s coming for its business. Source: INC.com Date: Oct 27, 2022 Link: https://www.inc.com/jason-aten/apple-quietly-rolled-out-a-change-that-could-be-end-of-facebook.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Oct%2026,%202022&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGHuDANPsXgpSh7DvX5FXGcVHzm_RyLSUzzo1GMOhx_ihLjxVqDuYCcWy0sJmhfyKYuCbqpclo0hn3hcyLM8sC9io0Oppj98rgzN4lSjw Questions for discussion: How will Apple revenue grow with this new requirement? Do you think it is the end of Meta? How can Meta and other apps counter this strategic move by Apple?
Posts Categorized: Marketing Strategy
Netflix Returns to Growth, Saying the Worst of Slowdown Is Over
Description: (Bloomberg) — Netflix Inc. is growing again, and Hollywood can breathe a sigh of relief. Source: Yahoo.Finance.com Date: Oct 18, 2022 Link: https://ca.finance.yahoo.com/news/netflix-returns-growth-saying-worst-200656209.html Questions for discussion: Why has subscription growth returned, in your opinion? What do you think consumers will think of the hybrid model that includes advertising? Do you think this is a… Read more »
Loblaw facing cricism
Description: Some critics have labelled Loblaw’s announcement that it is freezing prices on its No Name brand until January a PR stunt. Its competitor Metro says such a freeze is ‘an industry practice.’ Source: CBC.ca – video report Date: Oct 18, 2022 Link: https://www.youtube.com/watch?v=ZLT1FKLTE00 Questions for discussion: Summarize the criticism directed at Loblaw. Do you… Read more »
Anti-Defamation League urges Adidas to sever ties with Ye’s Yeezy
Description: The Anti-Defamation League is urging Adidas to sever ties with Ye, calling out his recent hateful comments in a letter to Adidas CEO Kasper Rorsted and Chairman Thomas Rabe. The rapper and designer, formerly known as Kanye West, has in recent weeks made several degrading remarks about Jewish people and targeted his business partners with… Read more »
EV customers ‘really want solar power,’ SunPower CEO says
Description: SunPower CEO Peter Faricy joins Yahoo Finance Live to discuss the company’s GM partnership, home energy systems, solar energy storage & batteries, powering your home, and the housing slump. Source: Yahoo.Finance.com – video report Date: Oct 12, 2022 Link: https://finance.yahoo.com/video/ev-customers-really-want-solar-161019591.html Questions for discussion: What is the significance of this partnership? What are the marketing… Read more »
These colleges promise no student debt: ‘Loans are not part of the deal’
Description: Increasingly, college is an option only for those who can afford it or are willing to take on massive student debt. But not all schools see it that way. Source: CNBC.com Date: Oct 12, 2022 Link: https://www.cnbc.com/2022/10/12/these-colleges-promise-no-student-loans.html Questions for discussion: What are the pros and cons in this plan for students and colleges to weigh? How… Read more »
Patagonia’s grand gesture sends the wrong message about ethical capitalism
Description: Patagonia’s recent blockbuster announcement that the company was “turning capitalism on its head by making the Earth our only shareholder” is generating a lot of attention. It is the start of another chapter in a long and storied history of a company that, more often than not, has been getting ethics right. Source: TheConversation.com Date: Oct… Read more »
The economics of Costco rotisserie chicken
Description: Costco’s popular chickens have stayed fixed at $4.99 for more than a decade — even in the face of raging inflation. But it’s come at a cost. Source: TheHustle.com Date: Oct 08, 2022 Link: https://thehustle.co/the-economics-of-costco-rotisserie-chicken/ Questions for discussion: Why has Costco kept chicken prices fixed? How has this strategy fit with overall branding strategy?… Read more »
Lexus highlights diverse personalities in latest campaign
Description: Lexus is highlighting diverse communities in its latest marketing campaign, “Never Lose Your Edge,” per a press release. The push is meant to promote the 2023 Lexus RX. Source: MarketingDive.com – video report Date: Oct 06, 2022 Link: https://www.marketingdive.com/news/lexus-diversity-influencers-campaign/633480/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-10-06%20Marketing%20Dive%20Newsletter%20%5Bissue:45053%5D&utm_term=Marketing%20Dive Questions for discussion: Who is the target market for this ad campaign? What is the message being… Read more »
SPOS #847 – Matthew Dixon On The Science Of Getting More Sales
Description:Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #847. If you’re in sales (and who isn’t?) you should probably read (if you haven’t already) The Challenger Sale by Matthew Dixon. The book was published in 2011, and has become one of the bigger books about sales. Matt is back with… Read more »
Applied Marketing, 2e
Canadian Edition
