Description: The 2022 Benchmark Report for Webinars and Virtual Events is here! Notified analyzed data from their customers’ webinars and virtual events over the last year to provide you with data-driven insights, top trends, best practices, and action items to help you craft a winning event strategy in 2023. Source: AMA.org Date: Sep 26, 2022… Read more »
Posts Categorized: Marketing Strategy
Dunkin’ promotes architect behind next-gen push to CMO
Description: Dunkin’ is making a safe bet in promoting Nelson to CMO as the brand tries to navigate an industry reshaped by the pandemic. Source: MarketingDive.com Date: Sep 22, 2022 Link: https://www.marketingdive.com/news/dunkin-CMO-restaurant-marketing-cold-brew/632436/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-09-22%20Marketing%20Dive%20Newsletter%20%5Bissue:44710%5D&utm_term=Marketing%20Dive Questions for discussion: What are the significant changes that have redefined the firm? How much can be attributed to the pandemic? Why is… Read more »
Shopify targets physical retailers after an overly aggressive bet on e-commerce
Description: Canada’s largest e-commerce company will start selling new hardware for brick-and-mortar retailers Source: FinancialPost.cpm Date: Sep 27, 2022 Link: https://financialpost.com/news/retail-marketing/shopify-targets-physical-retailers-after-an-overly-aggressive-bet-on-e-commerce Questions for discussion: What does the report say about Shopify’s new product for retailers? Do you think this will boost e-commerce sales as well? What would you advise Shopify management at this time as… Read more »
Renting is growing twice as fast as home ownership, census reveals
Description: 10 million households own their home, while 5 million rent. But the gap is narrowing Source: CBC.ca Date: Sep 20, 2022 Link: https://www.cbc.ca/news/business/census-housing-data-1.6589842 Questions for discussion: What does the report say about home ownership versus renting and the factors influencing Canadians? What does this mean for businesses selling real estate and how should they… Read more »
For Gen Z, TikTok Is the New Search Engine
Description: Need to find a restaurant or figure out how to do something? Young people are turning to TikTok to search for answers. Google has noticed. Source: NYTimes.com Date: Sep 16, 2022 Link: https://www.nytimes.com/2022/09/16/technology/gen-z-tiktok-search-engine.html? Questions for discussion: Why is TikTok gaining ground as a search vehicle? How should marketers deal with this development from a… Read more »
Bed Bath & Beyond is closing about 150 stores. Here’s a map of ones on the list so far
Description: Bed Bath & Beyond has announced dozens of the roughly 150 stores it plans to close. The struggling home goods retailer released its plans last month to shutter the “lower producing” locations, representing about 20% of its namesake stores. Source: CNBC.com Date: Sep 15, 2022 Link: https://www.cnbc.com/2022/09/15/bed-bath-beyond-closing-150-stores-map-of-ones-on-the-list-so-far.html Questions for discussion: From a marketing point of… Read more »
Patagonia founder to give apparel company to trust, direct profits toward climate crisis fight
Description: Yvon Chouinard, the billionaire founder of outdoor apparel brand Patagonia, said on Wednesday he is giving away the company to a trust that will use its profit to fight the climate crisis. Source: CBC.ca Date: Sep 15, 2022 Link: https://www.cbc.ca/news/business/patagonia-founder-trust-climate-crisis-1.6583492 Questions for discussion: What do you think customer reaction will be to the decision?… Read more »
Peloton co-founders John Foley and Hisao Kushi are leaving the company in a broad executive shakeup
Description: Peloton on Monday announced the resignations of two of the company’s founders and another top executive, marking the end of an era for the struggling fitness-equipment company as CEO Barry McCarthy dramatically reshapes the business. Source: CNBC.com – video report Date: Sep 13, 2022 Link: https://www.cnbc.com/2022/09/12/peloton-co-founders-john-foley-hisao-kushi-are-leaving-company.html Questions for discussion: What has happened at the firm… Read more »
TikTok is upending the music industry and Spotify may be next
Description: Artists have soared to the top of the charts because of trends on TikTok, muddling the music industry’s business model. Source: CNBC.com – video report Date: Sep 05 , 2022 Link: https://www.cnbc.com/2022/09/05/tiktok-is-upending-the-music-industry-and-spotify-may-be-next.html Questions for discussion: What is happening to the music industry as a result of TikTok? How has marketing changed? What role is… Read more »
Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads
Description: Under Armour is encouraging young athletes to stop comparing themselves to established greats through a star-studded new ad campaign, per an announcement. Source: MarketingDive.com Date: September 8, 2022 Link: https://www.marketingdive.com/news/Under-Armour-Tom-Brady-Morgan-Freeman-Gen-Z-football-ads/631404/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-09-08%20Marketing%20Dive%20Newsletter%20%5Bissue:44380%5D&utm_term=Marketing%20Dive Questions for discussion: What do you think about the intended message in this ad? Do you think it is successful? Why do you suppose Morgan… Read more »
Applied Marketing, 2e
Canadian Edition
