Marketplace investigates shrinkflation and reveals the sneaky ways companies cut costs, but not prices

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing.

Description: Tracking how companies engage in shrinkflation and set prices is difficult here in Canada, experts say

Source: CBC.ca

Date: Nov 18, 2022

Link: https://www.cbc.ca/news/business/marketplace-shrinkflation-1.6654780

Questions for discussion:

  • What are the ways companies deal with inflation, according to the report?
  • Do you consider these decisions to be unethical?
  • Should the company be transparent about changes to packaging or ingredients used or is it up the consumer to know what they are buying?
  • Do you think consumer knowledge about these decisions reduces brand equity?