Description: Tracking how companies engage in shrinkflation and set prices is difficult here in Canada, experts say
Date: Nov 18, 2022
Questions for discussion:
- What are the ways companies deal with inflation, according to the report?
- Do you consider these decisions to be unethical?
- Should the company be transparent about changes to packaging or ingredients used or is it up the consumer to know what they are buying?
- Do you think consumer knowledge about these decisions reduces brand equity?