Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding.

Description: While sales skills can be critical for entrepreneurial success, the success of EIGHT shows ‘selling’ can be a lot easier than you might think


Date: Oct 27, 2022


Questions for discussion:

  • What does Troy Aikman have to say about selling beer?
  • Do you think the brand would have been as successful if Aikman was not part of the promotional effort?