Why You Should Try the Troy Aikman Approach to Launching a Product (and a Successful Business)

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding.

Description: While sales skills can be critical for entrepreneurial success, the success of EIGHT shows ‘selling’ can be a lot easier than you might think

​Source: INC.com

Date: Oct 27, 2022

Link: https://www.inc.com/jeff-haden/why-you-should-try-troy-aikman-approach-to-launching-a-product-a-successful-business.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Oct%2027,%202022&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGHvVd8sCxIXpRHzNqwJzQRAnOl3X0X8ZJCaao5i61L32-ur4Sx8thccHwDkyBmw3oV48_2b5a8i2ul10g7joXTeJmdvvAwdxfdD03HHg

Questions for discussion:

  • What does Troy Aikman have to say about selling beer?
  • Do you think the brand would have been as successful if Aikman was not part of the promotional effort?