Description: An investment frenzy over “generative artificial intelligence” has gripped Silicon Valley, as tools that generate text, images and sounds in response to short prompts seize the imagination. Source: NYTimes.com Date: Jan 07, 2023 Link: https://www.nytimes.com/2023/01/07/technology/generative-ai-chatgpt-investments.html? Questions for discussion: Why is there so much excitement about this latest development in AI technology? What are some… Read more »
Posts Categorized: Marketing Strategy
Apple postpones development of self-driving EV to 2026
Description: Yahoo Finance tech editor Dan Howley explains why Apple is pushing back its self-driving EV until 2026, along with the company loosening its App Store pricing rules. Source: Yahoo.Finance.com – video report Date: Dec 06, 2022 Link: https://ca.finance.yahoo.com/video/apple-postpones-development-self-driving-203909709.html?contentType=VIDEO Questions for discussion: How do you think the product development issues facing Apple’s self-driving vehicles will… Read more »
May ‘Bad Spaniels’ Mock Jack Daniel’s? The Supreme Court Will Decide.
Description: The justices have agreed to hear a trademark dispute with First Amendment overtones involving a dog toy’s bathroom humor and a distinctive whiskey bottle. Source: NYTimes.com Date: Dec 05, 2022 Link: https://www.nytimes.com/2022/12/05/us/politics/bad-spaniels-jack-daniels-dog-toy.html?smid=em-share Questions for discussion: What are the branding issues in this dispute? What is your opinion on the limits and rights of the… Read more »
Lululemon drops most since 2020 on inventory, profit woes
Description: Lululemon Athletica Inc. shares fell the most since the start of the pandemic after lower-than-expected profitability raised concerns about a pileup of inventory and the yogawear maker’s full-year sales forecast disappointed Wall Street. Source: BNNBloomberg.ca – video report Date: Dec 09, 2022 Link: https://www.bnnbloomberg.ca/lululemon-drops-most-since-2020-on-inventory-profit-woes-1.1856893 Questions for discussion: According to the report, what are the… Read more »
Once a ‘sleepy category,’ the pretzel grabs its fill of the $106B snacking space
Description: For a category that hasn’t seen much innovation during the last few decades, pretzels may seem like an unlikely place for Hershey to place a billion-dollar bet as it aims to solidify its presence in salty snacks. Source: FoodDive.com Date: Nov 28, 2022 Link: https://www.fooddive.com/news/once-a-sleepy-category-the-pretzel-grabs-its-fill-of-the-106b-snacking/630274/?utm_source=substack&utm_medium=email Questions for discussion: What has driven the development in… Read more »
Meet the Man on a Mission to Expose Sneaky Price Increases
Description: Edgar Dworsky has become the go-to expert on “shrinkflation,” when products or packaging are manipulated so people get less for their money. Source: NYTimes.com Date: Nov 27, 2022 Link: https://www.nytimes.com/2022/11/26/climate/fighting-shrinkflation-consumer-products.html?smid=em-share Questions for discussion: Summarize the concerns Edgar Dwarsky has about marketing practices and pricing. Do you think the majority of consumers are upset by… Read more »
SPOS #854 – Jeremy Utley On Ideaflow And Coming Up With Better Ideas
Description: Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #854. As a dynamic and engaging speaker, Jeremy Utley translates his research into the history of invention and discovery into transformative learning experiences. He co-leads the d.school’s Executive Education programs, and co-teaches two celebrated courses at Stanford, Leading Disruptive Innovation and LaunchPad, which focus on creating real-world impact with the… Read more »
Tourism Kamloops sends viewers through a (literal) loop
Description: To compete with bigger destinations, the campaign hammers home a message of affordable adventure. Source: Strategyonline.ca Date: Dec 01, 2022 Link: https://strategyonline.ca/2022/12/01/tourism-kamloops-sends-viewers-through-a-literal-loop/ Questions for discussion: What is the theme of the ad campaign? Do you think it can resonate with the target market? What are some other creative ideas for ads that would be… Read more »
In Winning a Grueling Legal Battle, Figs’s Founders Found Power in Optimism
Description: The medical scrubs company won a four-year legal battle with legacy competitor SPI. Why the co-founders wouldn’t settle, despite the high cost of litigation. Source: INC.com Date: Nov 21, 2022 Link: https://www.inc.com/rebecca-deczynski/figs-trina-spear-heather-hasson-lawsuit.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Nov%2021,%202022&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGIPkvuhstFy9fqhJaoUlo60HSq6fQvSq5xW9IDbIquKz2K69IoNnZjDwvStpUE_n7aWTtTXMvQrnNycBoNVrqso5Fjrs83wp9Qeb7uqA Questions for discussion: What does this report say about the use of legal tactics to undermine competition? Do you think the use… Read more »
Canada’s battery supply credibility jumps as multi-billion announcements keep coming
Description: Federal Innovation Minister François-Philippe Champagne is selling Canada’s battery-supply chain prowess in Asia again this week, but this time he has a new boast in his back pocket. Research firm BloombergNEF pushed Canada’s position in its annual global ranking of battery-producing countries ahead of everyone else but China. Source: BNNBloomberg.ca Date: Nov 22, 2022… Read more »
Applied Marketing, 2e
Canadian Edition
