Posted by & filed under Global Marketing, Marketing Strategy.

Description: Out of the 25 official partners listed on the NBA China website, 13 are Chinese businesses. So far, 11 of those companies have distanced themselves from the league amid escalating tensions between China and the NBA.

Source: – video report

Date: Oct 08, 2019


Questions for discussion:

  • What happened?
  • What is the message to marketers?
  • How would you advise marketers to respond, going forward?