Sidewalk Labs closer to deal on Toronto ‘city of the future’ after two years of controversy, sources say

Posted by & filed under Global Marketing, Marketing Strategy, Services Marketing, Supply Chain.

Description: If no deal is struck, Sidewalk will be left empty handed after investing more than $50 million to develop the plan

Source: FinancialPost.com

Date: Oct 24, 2019

Link: https://business.financialpost.com/technology/alphabet-is-closer-to-a-deal-on-contentious-toronto-smart-city

Questions for discussion:

  • How would you go about promoting the concept to all of the publics interested in this development?
  • Do you think there is any real chance of the project failing to get approval?