Posted by & filed under Consumer/Buyer Behavior, Innovation, Market Segmentation, Marketing Strategy.

Description: In case you have not noticed, I could not be more bullish on the power of Smart Audio. From smart speakers and Alexa to Google’s voice assistant technology, chatbots and artificial intelligence. This space has been looked at analyzed in the book, Talk To Me – How voice computing will transform the way we live, work and think by James Vlahos. James is a journalist (who has written for the New York Times, Popular Science, The Atlantic and Wired). He wrote a cover story in 2017 for Wired , which was all about his startup (now called HereAfter), which – at the time – was really a chronicle of how he programmed his own AI chatbot to resemble his late father. This program, called DadBot, has evolved. The smart audio space continues to evolve. When people ask me what the future of technology is, Smart Audio is at the top of my list.

Source: – podcast

Date: Oct 08, 2019


Questions for discussion:

  • What is Smart Audio all about in terms of the various sorts of products that could be developed?
  • What do you think of HereAfter and how would you go about marketing the product?