Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Strategy, Pricing.

Description: Netflix should lower its price to $6 per month, according to a Needham note.

Source: TheStreet.com – video report

Date: Oct 03, 2019

Link: https://www.thestreet.com/video/market-wrap-netflix-needs-to-cut-prices-analyst-says-15114580

Questions for discussion:

  • Do you agree with the recommendation to Netflix to cut prices and bring in advertising?
  • What would you advise the firm?