Description: Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud. In our newest report on US digital video, we look at connected TV’s limitations and what leaders in the industry think.
Source: eMarketer.com
Date: Oct 08, 2019
Questions for discussion:
- Summarize the key research findings and advice presented in this report.
- What do you think of the research findings and what advice would you give to marketers?
