Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding.

Description: 2nd phase of cannabis legalization creates wave of potential business opportunities


Date: Oct 17, 2019


Questions for discussion:

  • Summarize the marketing thinking, as reported in this article.
  • What would you advise the firm?
  • What possible problems do you see on the horizon?