High-performance? CBD-infused drinks for athletes coming as pot edibles are legalized

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding.

Description: 2nd phase of cannabis legalization creates wave of potential business opportunities

Source: CBC.ca

Date: Oct 17, 2019

Link: https://www.cbc.ca/news/business/cbd-drink-athletes-edibles-legalized-1.5322684

Questions for discussion:

  • Summarize the marketing thinking, as reported in this article.
  • What would you advise the firm?
  • What possible problems do you see on the horizon?