Posted by & filed under Consumer/Buyer Behavior, Marketing Research, Marketing Strategy.

Description: The legalization of cannabis in Canada was supposed to be a catalyst — the most powerful one yet, investors and analysts alike thought — that would launch companies in the young but potent industry to new heights. Instead, nearly one year later, it has been a nightmare.

Source: – video report

Date: Oct 09, 2019


Questions for discussion:

  • From a marketing point of view, explain why this first year has been disappointing?
  • What should marketers do now?