Description: The legalization of cannabis in Canada was supposed to be a catalyst — the most powerful one yet, investors and analysts alike thought — that would launch companies in the young but potent industry to new heights. Instead, nearly one year later, it has been a nightmare.
Source: FinancialPost.com – video report
Date: Oct 09, 2019
Questions for discussion:
- From a marketing point of view, explain why this first year has been disappointing?
- What should marketers do now?