Description: Young girls explain to TODAY’s Savannah Sellers what it means to be a VSCO girl, a new trend in girls’ fashion and social media. It comes with catchphrases like, “and I oop,” plus a uniform of baggy T-shirts, Birkenstocks, scrunchies, seashell chokers and more.
Source: NBC.com – video report
Date: Oct 11, 2019
Questions for discussion:
- Describe the VSCO segment from a marketing perspective.
- How has social media branched off from away from traditional forms such as Facebook to serve this market?