Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding.

Description: Young girls explain to TODAY’s Savannah Sellers what it means to be a VSCO girl, a new trend in girls’ fashion and social media. It comes with catchphrases like, “and I oop,” plus a uniform of baggy T-shirts, Birkenstocks, scrunchies, seashell chokers and more.

Source: – video report

Date: Oct 11, 2019


Questions for discussion:

  • Describe the VSCO segment from a marketing perspective.
  • How has social media branched off from away from traditional forms such as Facebook to serve this market?