Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Supply Chain.

Description: While it’s too soon to bid adieu to the aspirational influencer, it’s clear that the pandemic has humbled many of even the most polished creators.

Source: – video report

Date: Sep 20, 2020


Questions for discussion:

  • How has the online “influencer” performance changed since the covid virus entered our normal world?
  • What do you think about the L’Oreal performance?
  • Why does it work well or not?
  • What else would you advise influencers to do?