Description: While it’s too soon to bid adieu to the aspirational influencer, it’s clear that the pandemic has humbled many of even the most polished creators.
Source: eMarketer.com – video report
Date: Sep 20, 2020
Questions for discussion:
- How has the online “influencer” performance changed since the covid virus entered our normal world?
- What do you think about the L’Oreal performance?
- Why does it work well or not?
- What else would you advise influencers to do?