Description: While it’s too soon to bid adieu to the aspirational influencer, it’s clear that the pandemic has humbled many of even the most polished creators.

Source: eMarketer.com – video report

Date: Sep 20, 2020

Link: https://www.emarketer.com/content/amid-pandemic-influencers-getting-real

Questions for discussion:

• How has the online “influencer” performance changed since the covid virus entered our normal world?
• What do you think about the L’Oreal performance?
• Why does it work well or not?
• What else would you advise influencers to do?