Posted by & filed under Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing, Retail Marketing.

Description: Actress Jessica Alba joins ‘Influencers with Andy Serwer’ to discuss the success of The Honest Company.


Date: Sep 23, 2020


Questions for discussion:

  • What is Jessica Alba’s opinion about ethical business practice and profitability?
  • After researching The Honest Company online, describe how the firm is different from any other consumer products company such as Proctor & Gamble?
  • Do you think the brand name is a good choice?