Posted by & filed under Consumer/Buyer Behavior, Ethics, Marketing Strategy, Relationship Marketing.

Description: Many people turn to Facebook for news, with almost 70% of adults in the United States using the platform in 2019, according to Pew Research Center. This large userbase means Facebook has a large effect on our society and our democracy. That was made evident in the 2016 presidential election.

Source: – video report

Date: Sep 19, 2020


Questions for discussion:

  • What are the social and ethical issues facing Facebook and other media?
  • How could the criticism affect the brand?
  • What would you advise management?