Description: Bye-bye, IMDb TV. The Amazon-backed free ad-supported streaming service will now be called, drum roll please, Freevee. Yes, Freevee.
Date: Apr 13, 2022
Questions for discussion:
- What do you think about Amazon’s branding effort so far?
- Do you think the familiarity with Prime is on par with IMDb TV?
- Do you think the new branding strategy is sufficient?
- What else would you advise?