Amazon’s IMDb TV changes its name to Freevee

Posted by & filed under Consumer/Buyer Behavior, Innovation, Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: Bye-bye, IMDb TV. The Amazon-backed free ad-supported streaming service will now be called, drum roll please, Freevee. Yes, Freevee.

Source: Yahoo.Finance.com

Date: Apr 13, 2022

Link: https://ca.finance.yahoo.com/news/amazons-imdb-tv-changes-name-152117904.html

Questions for discussion:

  • What do you think about Amazon’s branding effort so far?
  • Do you think the familiarity with Prime is on par with IMDb TV?
  • Do you think the new branding strategy is sufficient?
  • What else would you advise?