Posted by & filed under Consumer/Buyer Behavior, Innovation, Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: Bye-bye, IMDb TV. The Amazon-backed free ad-supported streaming service will now be called, drum roll please, Freevee. Yes, Freevee.


Date: Apr 13, 2022


Questions for discussion:

  • What do you think about Amazon’s branding effort so far?
  • Do you think the familiarity with Prime is on par with IMDb TV?
  • Do you think the new branding strategy is sufficient?
  • What else would you advise?