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Description: The tall can — a.k.a. tallboy or pounder — projects both trendiness and blue-collar appeal, experts say

Source: CBC.ca

Date: Sep 04, 2022

Link: https://www.cbc.ca/radio/costofliving/craft-beer-tall-cans-1.6570989

Questions for discussion:

  • What does the article say about marketing, consumer behavior and the size of beer cans?
  • What do you think about these views?
  • What should marketers do with this information, in your opinion?