Description: The tall can — a.k.a. tallboy or pounder — projects both trendiness and blue-collar appeal, experts say
Source: CBC.ca
Date: Sep 04, 2022
Link: https://www.cbc.ca/radio/costofliving/craft-beer-tall-cans-1.6570989
Questions for discussion:
- What does the article say about marketing, consumer behavior and the size of beer cans?
- What do you think about these views?
- What should marketers do with this information, in your opinion?