Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: The tall can — a.k.a. tallboy or pounder — projects both trendiness and blue-collar appeal, experts say


Date: Sep 04, 2022


Questions for discussion:

  • What does the article say about marketing, consumer behavior and the size of beer cans?
  • What do you think about these views?
  • What should marketers do with this information, in your opinion?