Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing, Services Marketing, Supply Chain.

Description: Burger King on Friday said it plans to spend $400 million over the next two years on advertising and renovating its restaurants as part of a broader strategy to revive lagging U.S. sales.


Date: Sep 09, 2022


Questions for discussion:

  • Summarize the highlights for the future.
  • What do you think of these changes, from a marketing and financial point of view?
  • Why is it so important to have the backing of franchise owners?