Description: Burger King on Friday said it plans to spend $400 million over the next two years on advertising and renovating its restaurants as part of a broader strategy to revive lagging U.S. sales.
Date: Sep 09, 2022
Questions for discussion:
- Summarize the highlights for the future.
- What do you think of these changes, from a marketing and financial point of view?
- Why is it so important to have the backing of franchise owners?