Description: Tim Hortons is expanding, bringing its double-doubles and Timbits to India as the chain looks to open hundreds of new locations around the world. Source: Yahoo.Finance.com Date: Mar 15, 2022 Link: https://ca.finance.yahoo.com/news/tim-hortons-to-open-first-india-location-as-it-expands-internationally-163156660.html Questions for discussion: What are the expansion plans at the firm? Do you think they will be successful in India? Explain your… Read more »
Posts Categorized: Marketing Strategy
Warehouses Transform N.Y.C. Neighborhoods as E-Commerce Booms
Description: The region is home to the largest concentration of online shoppers in the country. The facilities, key to delivering packages on time, are reshaping neighborhoods. Source: NYTimes.com Date: Mar 16, 2022 Link: https://www.nytimes.com/2022/03/16/nyregion/ecommerce-warehouses-nyc.html? Questions for discussion: What is happening in the NYC area and why? What are the benefits and drawbacks? Are there alternatives… Read more »
Campaign Trail: Ruggable rejects restrictions in debut brand effort
Description: “Take the Floor” marks the DTC brand’s first national campaign and emphasizes the freedom of being at home. Source: MarketingDive.com Date: Mar 11, 2022 Link: https://www.marketingdive.com/news/campaign-trail-ruggable-rejects-restrictions-in-debut-brand-effort/620189/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-03-11%20Marketing%20Dive%20Newsletter%20%5Bissue:40314%5D&utm_term=Marketing%20Dive Questions for discussion: What does the report say is the messaging to the target audience? Do you think this message resonates with them? Do you think it is… Read more »
Canadian Tire unveils $3.4B plan to improve customer experience, drive growth
Description: Canadian Tire Corp. has announced a multi-billion dollar plan to improve customer service and bolster sales. Source: BNNBloomberg.ca – video report Date: Mar 11, 2022 Link: https://www.bnnbloomberg.ca/canadian-tire-unveils-3-4b-plan-to-improve-customer-experience-drive-growth-1.1735668 Questions for discussion: What are the plans presented in this report and what do you think of them? What else would would advise the firm do strategically?
TikTok Bumps Up Max Video Length to 10 Minutes
Description: TikTok is again cranking up the maximum length of videos users can upload to the platform — more than tripling it, to 10 minutes. Source: Variety.com Date: Feb 28, 2022 Link: https://variety.com/2022/digital/news/tiktok-maximum-video-length-10-minutes-1235191773/ Questions for discussion: What does this change mean for the TikTok brand and its users? Do you think TikTok risks becoming no different… Read more »
Shopify says it has removed most pirated content publishers are suing it for hosting
Description: Shopify Inc. says it has taken down the vast majority of content that five textbook publishers say is pirated and infringes on their trademarks. Source: BNNBloomberg. Ca – video report Date: Mar 04, 2022 Link: https://www.bnnbloomberg.ca/shopify-says-it-has-removed-most-pirated-content-publishers-are-suing-it-for-hosting-1.1732597 Questions for discussion: What are the problems facing Shopify? What damage do you think is done to the… Read more »
How Financial Reporting Affects Consumers
Description: It’s not part of Marketing 101, but the next uptick in your firm’s sales could be in the days after its earnings announcement. In the 10 days after an earnings announcement, publicly held firms see an average increase of 1.1% in consumer footfalls at their brick-and-mortar stores and in online sales, according to a… Read more »
From kitchen to Bloomingdale’s to online success: How this small business founder pivoted her strategy during the pandemic
Description: When Teri Johnson, founder of the Harlem Candle Co., realized how serious the Covid-19 shutdown was going to be, she ordered as much inventory as she could. The Harlem resident founded the company in 2014 and personally designs each candle to honor and capture the essence of neighborhood icons such as Langston Hughes, James… Read more »
Wendy’s breakfast coming to Canada as chain seeks growth
Description: Wendy’s is getting into the breakfast game in Canada, launching a new morning menu as the company tries to increase sales, boost traffic and compete with the likes of McDonald’s and Tim Hortons. Source: Yahoo.Finance.com Date: Feb 23, 2022 Link: https://ca.finance.yahoo.com/news/wendys-launch-breakfast-canada-continues-expand-132257516.html Questions for discussion: What do you think of the reset for breakfast at… Read more »
What the blockbuster Microsoft and Sony deals mean for the future of gaming
Description: Big moves are happening in the video game industry. Microsoft, the tech giant behind the Xbox console, announced plans in early 2022 to buy Activision Blizzard, the force behind “Call of Duty” and “World of Warcraft,” among other major titles. This $68.7 billion all-cash acquisition is expected to close in 2023. If approved by regulators… Read more »
Applied Marketing, 2e
Canadian Edition
