Etsy CEO talks earnings, raising seller fees, and advertising to men

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: Etsy CEO Josh Silverman joins Yahoo Finance Live to discuss the company’s earnings, its reinvestment in the platform, raising fees, and attracting male users with NFL ads. Source: Yahoo.finance.com – video report Date: Feb 25, 2022 Link: https://finance.yahoo.com/video/etsy-ceo-talks-earnings-raising-155135053.html?contentType=VIDEO Questions for discussion: Why did Etsy’s stock value shoot up? Why did it fall so dramatically… Read more »

Can Amazon Prove It Has Style?

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Clothing stores are disappearing across America by the tens of thousands, yet even the so-called retail apocalypse isn’t enough to scare away Amazon from the apparel business. Source: knowledge.wharton.upenn.edu – podcast Date: Feb 14, 2022 Link: https://knowledge.wharton.upenn.edu/article/can-amazon-prove-it-has-style/?utm_campaign=KatW2022&utm_medium=email&utm_source=kw_campaign_monitor&utm_term=2-16-2022&utm_content=Can_Amazon_Prove_It_Has_Style? Questions for discussion: How is Amazon Style different from other retailers? What are some competitive advantages that can help… Read more »

Are Subscriptions the Way to Hang on to Your Customers?

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: Taco Bell and Sweetgreen recently joined the subscription party. Should your company be next? Source: INC.com Date: Feb 18, 2022 Link: https://www.inc.com/melissa-angell/subscription-rates-customer-churn-index.html Questions for discussion: What is the “subscription model”? Why does it help retain customers? Why else do you think it tends to work?

Harsh winter conditions an obstacle to EV adoption in Canada: survey

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: A growing majority of Canadians would consider picking an electric vehicle (EV) for their next set of wheels, according to a new survey, but most continue to worry about range and reliability issues in harsh winter weather. Source: Yahoo.Finance.com – video report Date: Feb 18, 2022 Link: https://ca.finance.yahoo.com/news/harsh-winter-conditions-an-obstacle-to-ev-adoption-in-canada-survey-131819292.html Questions for discussion: What does the… Read more »

5 years ago, these women launched a side hustle for Black figure skaters — now Olympians are wearing their tights

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Description: Today, their start-up Aurora Tights says it’s the country’s most inclusive hosiery brand, designing tights for hundreds of figure skaters, dancers, cheerleaders and gymnasts. That includes Team USA pairs skater Ashley Cain-Gribble, who is competing in the 2022 Winter Olympic Games in Beijing. Source: CNBC.com Date: Feb 17, 2022 Link: https://www.cnbc.com/2022/02/17/aurora-tights-how-side-hustle-for-black-ice-skaters-got-to-olympics.html Questions for discussion: What… Read more »

Peloton’s new CEO, Barry McCarthy, says he’s ‘here for the comeback story,’ an internal email shows

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding.

Description: Peloton’s new CEO, Barry McCarthy, is telling remaining staff that he’s “here for the comeback story.” ​Source: CNBC.com – video report Date: Feb 09, 2022 Link: https://www.cnbc.com/2022/02/09/read-the-email-that-pelotons-new-ceo-barry-mccarthy-sent-to-staff.html Questions for discussion: What are the positive and negative factors facing the new CEO? What is his plan? What would you advise? Do you think the firm… Read more »

The metaverse promises to redefine marketing—here’s how to get started

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Description: The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms figure out how it will actually work. For now, video games and augmented and virtual reality (AR and VR) are two precursors of the metaverse that offer marketers a chance to experiment. Source: eMarketer.com Date: Feb 04,… Read more »

Omicron came for Lululemon. Which retailer is next?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Omicron has claimed its first retail victim. On Monday, Lululemon Athletica Inc. said that fourth-quarter sales and earnings would be toward the low end of its expectations — quite a surprise considering the company has been one of the industry’s stronger performers, and the holiday shopping season was expected to hold up despite the new variant. The shares fell as… Read more »

What to know about the Apple privacy changes that crushed Facebook parent Meta

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Shares of Facebook parent Meta were hammered Thursday, falling 26% after the company revealed that privacy changes Apple made to its iOS platform last year have begun to sink their teeth into the social networking giant’s bottom line. Source: Yahoo.Finance.com – video report Date: Feb 03, 2022 Link: https://finance.yahoo.com/news/how-apple-app-tracking-transparency-works-162225922-220141435.html Questions for discussion: Why did Meta… Read more »

Streaming video no longer impresses investors, so media companies need a next act

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Marketing Research, Marketing Strategy, Product Brands and Branding.

Description: For the past two years, media and entertainment companies have been dead-set on showing Wall Street that they have a strong streaming video strategy to counter traditional pay-TV declines. Source: CNBC.com – video report Date: Jan 29, 2022 Link: https://www.cnbc.com/2022/01/29/streaming-video-no-longer-impresses-investors-whats-next.html Questions for discussion: Summarize the main challenges facing the industry competitors? What do you… Read more »