Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: The two-month saga might have permanently changed the snack landscape at Canada’s grocery giant


Date: Apr 11, 2022


Questions for discussion:

  • Do you believe management of Loblaws handled this issue properly?
  • Do you think this was an opportunity missed for smaller suppliers to build a relationship with Loblaws as well as new customers?
  • What do you think will happen now?