Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Supply Chain.

Description: Pandemic shortages gave eco-friendly toilet paper brands a boost. One reason it may last: They’re figuring out softness. (Source: Bloomberg)

Source: – video report

Date: Mar 29, 2022


Questions for discussion:

  • How does the report characterize the competitors in this industry?
  • What are the advantages and disadvantages related to eco-friendly toilet paper and bamboo products, in particular?
  • What would you advise startups and larger producers at this time?