Companies are relying on brand equity to overcome economic headwinds

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing.

Description: The trend: Companies are increasingly looking to leverage the strength of their brand names to mitigate the effects of inflation and negotiate favorable relationships with retailers.

Source: eMarketer.com

Date: Apr 08, 2022

Link: https://www.emarketer.com/content/companies-leveraging-strength-of-their-brand-names-overcome-inflation-other-headwinds

Questions for discussion:

  • What does the report say about the use of brand equity in today’s environment?
  • What are the warnings to companies who are wrong about the strength of their brands?
  • What would you advise marketers?
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