Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing.

Description: Opening day of the Major League Baseball season, which falls on Thursday after being delayed for a week by a labor dispute, is as good an occasion as any for fans of the game to come to terms with certain hard facts. I am talking, of course, about the inevitable future in which professional baseball is nationalized and put under the authority of some large federal entity — the Library of Congress, perhaps, or more romantically, the National Park Service.


Date: Apr 06, 2022


Questions for discussion:

  • What are the arguments made favoring a dramatic change in the management and financing of baseball?
  • Does this make sense to you?
  • What other solutions are there to the decline in the league?