Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Under Armour is encouraging young athletes to stop comparing themselves to established greats through a star-studded new ad campaign, per an announcement.


Date: September 8, 2022


Questions for discussion:

  • What do you think about the intended message in this ad?
  • Do you think it is successful?
  • Why do you suppose Morgan Freeman reads the letter?
  • Would the message be different if Tom Brady read his letter?
  • Who is the target audience in your opinion?
  • How do you think the target audience will respond to the ad?