Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Under Armour is encouraging young athletes to stop comparing themselves to established greats through a star-studded new ad campaign, per an announcement.

Source: MarketingDive.com

Date: September 8, 2022

Link: https://www.marketingdive.com/news/Under-Armour-Tom-Brady-Morgan-Freeman-Gen-Z-football-ads/631404/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-09-08%20Marketing%20Dive%20Newsletter%20%5Bissue:44380%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What do you think about the intended message in this ad?
  • Do you think it is successful?
  • Why do you suppose Morgan Freeman reads the letter?
  • Would the message be different if Tom Brady read his letter?
  • Who is the target audience in your opinion?
  • How do you think the target audience will respond to the ad?
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