Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Dunkin’ is making a safe bet in promoting Nelson to CMO as the brand tries to navigate an industry reshaped by the pandemic.


Date: Sep 22, 2022


Questions for discussion:

  • What are the significant changes that have redefined the firm?
  • How much can be attributed to the pandemic?
  • Why is Jill McVicar Nelson a good choice for CMO?