Dunkin’ promotes architect behind next-gen push to CMO

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Dunkin’ is making a safe bet in promoting Nelson to CMO as the brand tries to navigate an industry reshaped by the pandemic.

Source: MarketingDive.com

Date: Sep 22, 2022

Link: https://www.marketingdive.com/news/dunkin-CMO-restaurant-marketing-cold-brew/632436/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-09-22%20Marketing%20Dive%20Newsletter%20%5Bissue:44710%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What are the significant changes that have redefined the firm?
  • How much can be attributed to the pandemic?
  • Why is Jill McVicar Nelson a good choice for CMO?