Posted by & filed under Consumer/Buyer Behavior, Marketing Research, Marketing Strategy.

Description: 10 million households own their home, while 5 million rent. But the gap is narrowing


Date: Sep 20, 2022


Questions for discussion:

  • What does the report say about home ownership versus renting and the factors influencing Canadians?
  • What does this mean for businesses selling real estate and how should they adjust their strategies to reflect this information?