Description: Artists have soared to the top of the charts because of trends on TikTok, muddling the music industry’s business model.
Source: CNBC.com – video report
Date: Sep 05 , 2022
Questions for discussion:
- What is happening to the music industry as a result of TikTok?
- How has marketing changed?
- What role is there for record companies given the changes and involvement of fans and artists influencing audiences?