Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: Artists have soared to the top of the charts because of trends on TikTok, muddling the music industry’s business model.

Source: – video report

Date: Sep 05 , 2022


Questions for discussion:

  • What is happening to the music industry as a result of TikTok?
  • How has marketing changed?
  • What role is there for record companies given the changes and involvement of fans and artists influencing audiences?