TikTok is upending the music industry and Spotify may be next

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: Artists have soared to the top of the charts because of trends on TikTok, muddling the music industry’s business model.

Source: CNBC.com – video report

Date: Sep 05 , 2022

Link: https://www.cnbc.com/2022/09/05/tiktok-is-upending-the-music-industry-and-spotify-may-be-next.html

Questions for discussion:

  • What is happening to the music industry as a result of TikTok?
  • How has marketing changed?
  • What role is there for record companies given the changes and involvement of fans and artists influencing audiences?
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