Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Bed Bath & Beyond has announced dozens of the roughly 150 stores it plans to close. The struggling home goods retailer released its plans last month to shutter the “lower producing” locations, representing about 20% of its namesake stores.


Date: Sep 15, 2022


Questions for discussion:

  • From a marketing point of view, what are the ramifications of this decision?
  • How do you suppose customers and suppliers will react?
  • What would you advise management do at this time?