Shopify targets physical retailers after an overly aggressive bet on e-commerce

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy.

Description: Canada’s largest e-commerce company will start selling new hardware for brick-and-mortar retailers

Source: FinancialPost.cpm

Date: Sep 27, 2022

Link: https://financialpost.com/news/retail-marketing/shopify-targets-physical-retailers-after-an-overly-aggressive-bet-on-e-commerce

Questions for discussion:

  • What does the report say about Shopify’s new product for retailers?
  • Do you think this will boost e-commerce sales as well?
  • What would you advise Shopify management at this time as consumers adjust to post-pandemic shopping?
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