Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy.

Description: Canada’s largest e-commerce company will start selling new hardware for brick-and-mortar retailers

Source: FinancialPost.cpm

Date: Sep 27, 2022


Questions for discussion:

  • What does the report say about Shopify’s new product for retailers?
  • Do you think this will boost e-commerce sales as well?
  • What would you advise Shopify management at this time as consumers adjust to post-pandemic shopping?