For Gen Z, TikTok Is the New Search Engine

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Need to find a restaurant or figure out how to do something? Young people are turning to TikTok to search for answers. Google has noticed.

Source: NYTimes.com

Date: Sep 16, 2022

Link: https://www.nytimes.com/2022/09/16/technology/gen-z-tiktok-search-engine.html?

Questions for discussion:

  • Why is TikTok gaining ground as a search vehicle?
  • How should marketers deal with this development from a strategic communications point of view?
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