Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Need to find a restaurant or figure out how to do something? Young people are turning to TikTok to search for answers. Google has noticed.


Date: Sep 16, 2022


Questions for discussion:

  • Why is TikTok gaining ground as a search vehicle?
  • How should marketers deal with this development from a strategic communications point of view?