Description: Revolution’s Steve Case explains why the best ideas often have no precedent. Source: INC.com Date: Nov, 2022 Link: https://www.inc.com/steve-case/revolution-megan-glover-business-venture-capital.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Nov%2002,%202022&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGH3D4kHMUiS710WafxgY9huCzdNh9Th9lZqO0lNHdoWt8H7Pig2jfhHy_tqRIjTu0QMc-5TSYypVoW6aWYNcuPofE-NglIHIsqwoLnXw Questions for discussion: What are the key points marketers should take away from this article? Should marketers avoid following patterns? What are the risks?
Posts Categorized: Marketing Research
Want to live in a van down by the river? Ford has a new vehicle for that
Description: DETROIT — Ford Motor wants to make “living in a van down by the river” a bit more comfortable than late comedian Chris Farley — a cousin of the automaker’s CEO — made it out to be in a well-known “Saturday Night Live” sketch from the early 1990s. Source: CNBC.com – video report Date: Nov 03,… Read more »
Twitter is now owned by Elon Musk — here’s a brief history from the app’s founding in 2006 to the present
Description: A decade ago, Twitter’s future was looking bright. The company was benefiting from a flood of funding into the social-networking space, eventually leading to an IPO in 2013 that raised $1.8 billion. Source: CNBC.com Date: Oct 29, 2022 Link: https://www.cnbc.com/2022/10/29/a-brief-history-of-twitter-from-its-founding-in-2006-to-musk-takeover.html Questions for discussion: Why do you think Musk bought Twitter? Do you think there are revenue models that… Read more »
Why You Should Try the Troy Aikman Approach to Launching a Product (and a Successful Business)
Description: While sales skills can be critical for entrepreneurial success, the success of EIGHT shows ‘selling’ can be a lot easier than you might think Source: INC.com Date: Oct 27, 2022 Link: https://www.inc.com/jeff-haden/why-you-should-try-troy-aikman-approach-to-launching-a-product-a-successful-business.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Oct%2027,%202022&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGHvVd8sCxIXpRHzNqwJzQRAnOl3X0X8ZJCaao5i61L32-ur4Sx8thccHwDkyBmw3oV48_2b5a8i2ul10g7joXTeJmdvvAwdxfdD03HHg Questions for discussion: What does Troy Aikman have to say about selling beer? Do you think the brand would have been as… Read more »
On Car-Free Streets, Many New York Restaurants Thrived
Description: By promoting outdoor dining, the city’s Open Streets program has helped some eating and drinking establishments survive the pandemic, a new report finds. Source: NYTim.com Date: Oct 26, 2022 Link: https://www.nytimes.com/2022/10/25/nyregion/ny-open-streets-restaurants.html Questions for discussion: Why was this concept successful, in your opinion? How does it change consumer thinking about the restaurant experience? Should other… Read more »
Netflix Returns to Growth, Saying the Worst of Slowdown Is Over
Description: (Bloomberg) — Netflix Inc. is growing again, and Hollywood can breathe a sigh of relief. Source: Yahoo.Finance.com Date: Oct 18, 2022 Link: https://ca.finance.yahoo.com/news/netflix-returns-growth-saying-worst-200656209.html Questions for discussion: Why has subscription growth returned, in your opinion? What do you think consumers will think of the hybrid model that includes advertising? Do you think this is a… Read more »
IBM’s software business contributes to the majority of its profits, says Lisa Ellis of MoffettNathanson
Description: MoffettNathanson Partner Lisa Ellis joins ‘Squawk on the Street’ to discuss IBM’s Q3 earnings beat, the company’s investment in the growth of its consultant services business and the need for IBM to grow its software portfolio. Source: CNBC.com – video report Date: Oct 20, 2022 Link: https://www.cnbc.com/video/2022/10/20/ibms-software-business-contributes-to-the-majority-of-its-profits-says-lisa-ellis-of-moffettnathanson.html Questions for discussion: What does this report… Read more »
Scott Goodson On Activating Your Brand Purpose – This Week’s Six Pixels of Separation Podcast
Description: Based in New York, Scott Goodson is the founder and CEO of StrawberryFrog. For the last twenty-five years, he has worked with some of the world’s most iconic companies including Google, Emirates Airlines, Heineken, Coca-Cola, Jim Beam, Mercedes and countless others. He invented the concept of Movement Thinking, an approach that uses the principles of societal movements to solve marketing and leadership challenges. Scott has… Read more »
Pfizer CEO: 2023 will be a ‘pivotal year’ as COVID-19 drug sales wane
Description: Americans are moving on from COVID-19. Most public places, transit, and municipalities have gotten rid of mask mandates. Vaccine booster rates have plateaued, even with the introduction of a new “bivalent” shot targeting multiple variants, including Omicron. Source: Yahoo.Finance.com – video report Date: Oct 18, 2022 Link: https://ca.finance.yahoo.com/news/pfizer-ceo-2023-pivotal-year-as-covid-19-drug-sales-wane-195020896.html Questions for discussion: How is the… Read more »
EV customers ‘really want solar power,’ SunPower CEO says
Description: SunPower CEO Peter Faricy joins Yahoo Finance Live to discuss the company’s GM partnership, home energy systems, solar energy storage & batteries, powering your home, and the housing slump. Source: Yahoo.Finance.com – video report Date: Oct 12, 2022 Link: https://finance.yahoo.com/video/ev-customers-really-want-solar-161019591.html Questions for discussion: What is the significance of this partnership? What are the marketing… Read more »
Applied Marketing, 2e
Canadian Edition
