This Popular Way to Pick Winners Can Make You Miss the Biggest Opportunities

Posted by & filed under Consumer/Buyer Behavior, Marketing Research, Metrics/Analytics.

Description: Revolution’s Steve Case explains why the best ideas often have no precedent.

​Source: INC.com

Date: Nov, 2022

Link: https://www.inc.com/steve-case/revolution-megan-glover-business-venture-capital.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Nov%2002,%202022&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGH3D4kHMUiS710WafxgY9huCzdNh9Th9lZqO0lNHdoWt8H7Pig2jfhHy_tqRIjTu0QMc-5TSYypVoW6aWYNcuPofE-NglIHIsqwoLnXw

Questions for discussion:

  • What are the key points marketers should take away from this article?
  • Should marketers avoid following patterns? What are the risks?