Description: Bed Bath & Beyond warned Thursday it’s running out of cash and is considering bankruptcy. Source: CNBC.com – video report Date: Jan 05, 2023 Link: https://www.cnbc.com/2023/01/05/bed-bath-beyond-shares-plummet-as-company-warns-of-deeper-financial-troubles.html?qsearchterm=bed%20 Questions for discussion: What is the current situation facing management? Is there a marketing solution to restarting this brand? What would you advise the company do in the short… Read more »
Posts Categorized: Marketing Research
Don’t Overlook Your Most Lucrative Consumer Segment
Description: Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest wealth, drive the most actual spending, and aren’t as hidebound as marketers think. Source: MediaPost.com Date: Jan 03, 2023 Link: https://www.mediapost.com/publications/article/381160/dont-overlook-your-most-lucrative-consumer-segmen.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=128830&hashid=sEI_WGOFRPC9S2yOZBKY8g Questions for discussion: Summarize the… Read more »
SPOS #859 – Joshua Gans On The Economics Of Artificial Intelligence
Description: Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #859. How does artificial intelligence affect the structure and dynamics of the global economy? What are the potential benefits and risks associated with artificial intelligence on the future of humanity? Joshua Gans is the co-author of the recently published book, Power and Prediction – The Disruptive… Read more »
A New Area of A.I. Booms, Even Amid the Tech Gloom
Description: An investment frenzy over “generative artificial intelligence” has gripped Silicon Valley, as tools that generate text, images and sounds in response to short prompts seize the imagination. Source: NYTimes.com Date: Jan 07, 2023 Link: https://www.nytimes.com/2023/01/07/technology/generative-ai-chatgpt-investments.html? Questions for discussion: Why is there so much excitement about this latest development in AI technology? What are some… Read more »
Shoppers Expecting More From Online Product Imagery, Study Shows
Description: A new report by e-merchandising platform Nfinite shows expectations may be rising for product imagery. The report, which surveyed 1,000 U.S. consumers, highlights the growing impact that augmented reality and customized product imagery have on consumer engagement, trust, and e-commerce success. Source: MediaPost.com Date: Dec 06, 2022 Link: https://www.mediapost.com/publications/article/380437/shoppers-expecting-more-from-online-product-imager.html Questions for discussion: What is the significance… Read more »
Once a ‘sleepy category,’ the pretzel grabs its fill of the $106B snacking space
Description: For a category that hasn’t seen much innovation during the last few decades, pretzels may seem like an unlikely place for Hershey to place a billion-dollar bet as it aims to solidify its presence in salty snacks. Source: FoodDive.com Date: Nov 28, 2022 Link: https://www.fooddive.com/news/once-a-sleepy-category-the-pretzel-grabs-its-fill-of-the-106b-snacking/630274/?utm_source=substack&utm_medium=email Questions for discussion: What has driven the development in… Read more »
Meet the Man on a Mission to Expose Sneaky Price Increases
Description: Edgar Dworsky has become the go-to expert on “shrinkflation,” when products or packaging are manipulated so people get less for their money. Source: NYTimes.com Date: Nov 27, 2022 Link: https://www.nytimes.com/2022/11/26/climate/fighting-shrinkflation-consumer-products.html?smid=em-share Questions for discussion: Summarize the concerns Edgar Dwarsky has about marketing practices and pricing. Do you think the majority of consumers are upset by… Read more »
SPOS #854 – Jeremy Utley On Ideaflow And Coming Up With Better Ideas
Description: Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #854. As a dynamic and engaging speaker, Jeremy Utley translates his research into the history of invention and discovery into transformative learning experiences. He co-leads the d.school’s Executive Education programs, and co-teaches two celebrated courses at Stanford, Leading Disruptive Innovation and LaunchPad, which focus on creating real-world impact with the… Read more »
Tourism Kamloops sends viewers through a (literal) loop
Description: To compete with bigger destinations, the campaign hammers home a message of affordable adventure. Source: Strategyonline.ca Date: Dec 01, 2022 Link: https://strategyonline.ca/2022/12/01/tourism-kamloops-sends-viewers-through-a-literal-loop/ Questions for discussion: What is the theme of the ad campaign? Do you think it can resonate with the target market? What are some other creative ideas for ads that would be… Read more »
Amazon, Google Make Some Healthy Launches
Description: Tech giants were busy on the health front last week, with Amazon launching Amazon Clinic for consumers and Google making announcements about a new Fitbit partnership and pilots of its Care Studio for clinicians. Source: MediaPost.com Date: Nov 22, 2022 Link: https://www.mediapost.com/publications/article/380017/amazon-google-make-some-healthy-launches.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=128358&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What are the marketing opportunities for health care tech… Read more »
Applied Marketing, 2e
Canadian Edition
