EV customers ‘really want solar power,’ SunPower CEO says

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Supply Chain.

Description: SunPower CEO Peter Faricy joins Yahoo Finance Live to discuss the company’s GM partnership, home energy systems, solar energy storage & batteries, powering your home, and the housing slump.

Source: Yahoo.Finance.com – video report

Date: Oct 12, 2022

Link: https://finance.yahoo.com/video/ev-customers-really-want-solar-161019591.html

Questions for discussion:

  • What is the significance of this partnership?
  • What are the marketing implications for the firms and the wider industry?
  • Do you think this will stimulate adoption of the technology?
  • What are the factors you would recommend to marketers to help publicize adoption?